When it comes to Mobile operating systems, the Android and iOS are two big names that come into the mind and no doubt these are the most renowned OS in the world. But this isn’t the case in India. Even though Android still holds the first position the iOS has slipped to the third and the second position is now holded by a new OS called kaiOS as reported by The Economic Time.
What is KaiOS?
kaiOS is an Operating System which powers the feature phones. The renowned Jio phone by reliance is powered by the Same Soc. The jio phone was the best selling phone last year and recently the Jio Phone 2 is also announced and will be available from 15 August. This OS is definitely not as powerful as the Android and iOS, but it still has features that are more than enough for a feature phone.
Talking about the market share of the Operating systems According to DeviceAtlas, a research firm,
- Android is at the top with 70 percent market share.
- KaiOS sits at 17.2 percent market share.
- iOS holds third position at 9.3 percent market share.
As the demand for feature phones in the country increased, KaiOs has outranked the iOS and took the second position. As per Counterpoint Research, almost 23 million KaiOS-powered devices shipped in Q1 2018.
“KaiOS has helped bridge the digital divide for hundreds of millions of feature phone users who were not upgrading to smartphones due to steep learning curve or pricing or digital illiteracy,” said Tarun Pathak of Counterpoint.
The credits for the success of KaiOS can be given to its various work relationships with manufacturers like TCL, HMD Global, and Micromax. It also partners with carriers like Reliance Jio, Sprint, T-Mobile, and AT&T.
A Sum of $22 million was invested by Google in the OS, to offer features Such as Google Assistant, Google Maps, YouTube, and Google Search.
It will be speculated where KaiOS heads from here and whether Android Go will eventually make a dent in India. As of now, it seems that KaiOS is no longer a small fish as it was, last year.