Facebook owned WhatsApp one of the popular social media app with almost 1.3 Billion of users. People all over the world are using this app for being in touch with family members, colleagues and friends. But today, company officially launched WhatsApp Business App aimed at small businesses in one of the biggest market, India, before company launched the new app in some selected markets only.
What’s new in Business App?
This new app is for aimed for small businesses. And allows the companies to make their business profile by just filling some basic information like description, email and address. People will be able to easily recognize these types of business accounts and also the authenticated accounts will get green tick token. It works same as a Facebook page.
WhatsApp will provide a number of tools to these account, which will help in managing account and in increasing business boundaries on progression. Tools like “Quick Replies”- send automatically answers to the FAQs, “Away Message”- send automatic answers to customers, telling you are busy, and “Greeting Message”- an automated reply to welcome the users and introducing them about the business, all these will help to handle the account easily, so no problem, if you don’t have a team dedicated to manage accounts. Also the account owners can check out the number of message received and other statistical data, to find if its working or not. And like normal WhatsApp messenger user will be able to access their account on web version, on a desktop.
While the new app is only aimed at small businesses for now, company also indicated, not strongly, the app will later expand to cover big businesses also on a global reach like e-commerce sites, garment companies, and others.
Company also mentioned in their blog based on Morning Consult’s study.
“Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today .”
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Download – WhatsApp Business